PROJECT OVERVIEW
The purpose of this project is to provide a starting point for brainstorming so that users can organize the data with unlimited ideas. Thinkflow is a mobile app that provides prompts and brainstorming boards to help users continue to activate their thoughts to develop ideas that can ultimately polish their projects.
TIME FRAME
Research 3wks
Design 3wks
ROLE
Research
System Design
Interaction Design
Visual Design
Motion Design
TOOLS
Figma
Adobe XD
Illustrator
Photoshop
After Effect
MENTOR
Raina Maes
Context
Thinkflow is a mobile app that aims to reduce the stress of users by providing searchable prompts as inspiration. It is primarily designed for designers who need to find the most effective solutions to any design problem and utilize lateral thinking to achieve this goal. Additionally, the app can appeal to art directors and product managers as they lead brainstorming sessions and develop creative visions. Currently, there are a few competitors in this field. However, Brainsparker provides only random prompts, and Miro only offers brainstorming boards to users. Thus, Thinkflow presents itself as an all-in-one solution for users to initiate and enhance their ideas and concepts. This is essential to ensure that users can maintain a continuous flow of ideas throughout their brainstorming sessions.
Research Summary
87%
“In a study, it was discovered that individuals who were exposed to various types of stimuli, including pictures, words, and objects, produced more innovative ideas during a subsequent task compared to those who had access to a more restricted range of stimuli.”
Initial Ideas
Target Users
Age: 18-45, both gender
Design professionals
Who needs lateral thinking to seek the most effective solutions to any design problem.
Who desires to generate ideas, challenge conventions, and bring up new perspectives.
Online research
Screening survey using online forms
In-person interview
Research Methods
How Might We Questions
01 How might we make Thinkflow's prompts even more effective at sparking diverse and innovative ideas for users?
02 How might we ensure users can efficiently filter and organize the vast amount of ideas generated within Thinkflow?
03 How might we encourage collaboration within Thinkflow, enabling users to share boards, brainstorm together, and build upon each other's ideas?
Target Audience Research
Based on research conducted on the target audience, it was found that over 70% of individuals use online platforms for brainstorming, while over 85% of them resort to social media for generating new ideas when they face creative blocks. Additionally, over 75% of the participants stated that a prompt generator would aid them in brainstorming.
User Interview Feedback
Competitor Analysis
Based on the analysis of competitors, Thinkflow distinguishes itself by offering searchable prompts in addition to scheduling and notification capabilities.
Task Flow 1: To refine a base prompt to initiate brainstorming.
Task Flow 2: To utilize mind map for the brainstorming.
Task Flow 3: To participate in live brainstorming with team members.
User Persona 1
User Persona 2
User Persona 3
Site Map
Lo-FI Wireframe
Moodboard
Key Features
01
Base Prompt
Mobile apps enable users to generate ideas remotely.
To refine a base prompt to initiate brainstorming.
02
AI Generated Mind Map
Utilize mind map for the brainstorming.
01
Meeting initiation
Desktop versions allow designers to share ideas in real time and generate prompts for brainstorming meetings.
Start a meeting for the brainstorming session.
02
Brainstorming Session
Brainstorming with colleagues with generated prompts.
Takeaway
1
UNDERSTAND THE USERS
Through the Thinkflow project, I gained a deep understanding of how targeted prompts and an accessible digital workspace can unlock users' brainstorming potential. This experience reinforced my commitment to designing solutions that directly address user needs and overcome creative barriers
Through the Thinkflow project, I recognized the need to help users overcome initial brainstorming hurdles. I integrated an AI-powered prompt generation system to provide diverse and stimulating prompts, sparking creativity. This, alongside Thinkflow's digital whiteboard, creates a powerful tool to empower users in their ideation process.
BRING TOGETHER A SOLUTION
2
3
During the design process, I collaborated with developers to obtain their perspectives on the essential features. This allowed me to gain insights into critical aspects from their point of view and identify leverage points quickly.
LEARN THROUGH PROCESS
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